Authentic Branding for Female Entrepreneurs
Go from “Who’s That?” to “Wow, Tell Me More!”
"I needed a total rebrand for my biz and couldn’t have made a better choice than by going with Rianna! She was quick and made the whole process stress-free! Her work was everything I envisioned and MORE!!!" - Kiersten McFadyen
I build professional brands that give you instant credibility online and make you magnetic to your audience.
I see you...
Putting in the hours with social media posts, email campaigns, and other marketing strategies but still not seeing the results you want? You’re working hard, but something’s just not clicking..
The issue might not be your marketing efforts—it's most likely your branding that is missing the mark.
Or maybe you’re starting a new business and it’s all feeling a bit overwhelming. You don’t want to spend months building a brand from scratch, especially when you’re unsure where to begin.
Don't worry, I've got you!
I see you...
Putting in the hours with social media posts, email campaigns, and other marketing strategies but still not seeing the results you want? You’re working hard, but something’s just not clicking..
The issue might not be your marketing efforts—it's most likely your branding that is missing the mark.
Or maybe you’re starting a new business and it’s all feeling a bit overwhelming. You don’t want to spend months building a brand from scratch, especially when you’re unsure where to begin.
Don't worry, I've got you!
Whether you’re launching a new business or growing an existing one, here are six reasons you might be struggling to attract clients and increase revenue:
- Lack of Clarity
Your message might be unclear or inconsistent, leaving your audience confused about who you are and what you offer.
- Weak Visual Identity
If your logo, color scheme, and overall design don’t stand out or look unprofessional, potential customers might not take you seriously.
- Inconsistent Messaging
If your messaging varies across different platforms, it can make it harder for customers to connect with you.
- Poor Audience Connection
Your might not be resonating with your target audience, leading to low engagement and minimal customer loyalty.
- Outdated Look and Feel
An outdated look can make your business seem behind the times, even if your products or services are top-notch level.
- Lack of Differentiation
If you don't clearly distinguish from competitors, you may struggle to stand out in a crowded market.
Listen, if you want to succeed, you need to know how to earn trust...
Trust is a currency that can make or break your business’s success. The funny thing is, trust doesn’t come from what we SAY. Trust comes from what we SHOW.
Consider this: If I tell you that I’m the best web designer for female entrepreneurs, your first reaction might be, “Wow, she's arrogant,” or “Who does she think she is?”
But if I show you that I’m the best through glowing testimonials, showcasing my portfolio, and showing up professionally, your response is likely to shift to “She truly understands what it takes to create a professional website,” or , “I might need her services.”
It’s not about what you say, but what you SHOW.
One of the best (and easiest!) ways to tackle this is through a well-defined brand. When you can make your business (your brand!) resonate with your audience on an emotional level, trust naturally follows.
Branding is key for trust, recognition, customer retention, attracting leads, and boosting revenue!
Building authentic brands is what I do for a living! Check out my two solutions and see which package is the right fit for you:
For new entrepreneurs
> Brand from Scratch
Just starting out and feeling overwhelmed? I’ll guide you through every step of the branding process, from defining your identity to creating stunning visuals and an impactful online presence.
What's included:
- 60-min. strategy session to define your brand’s core identity and values
- Custom logo and brand visual elements for a modern look
- A comprehensive brand style guide with color palettes, fonts, and more
- Website design and development to showcase your brand online
- Ongoing support to ensure a smooth launch and brand consistency
For existing businesses
> Strategic Rebrand
Already have a logo and website but feel like your brand needs a boost? I'll refine your brand’s look and messaging to ensure it resonates with your target audience and stands out in the market.
What's included:
- In-depth review and analysis of your current branding and assets
- Redesigned logo and updated visual elements for a modern look
- Revamped website design to better reflect your brand’s identity
- Enhanced brand messaging and positioning to connect with your audience
- A strategic plan for implementing the new branding effectively
Unlike other 'branding experts'...
...who only offer advice and leave you to do the heavy lifting, I handle everything for you. When you hire me, you get a dedicated partner that will help you differentiate you from your competitors and position you as a uniquely qualified leader in your industry.
Nice to meet you!
My name is Rianna, originally from the Netherlands, but living the nomadic dream since 2011—traveling full-time with just 10 pieces in my wardrobe (yes, no house, car, or hidden storage!), exploring new places around the world. I’ve lived and worked in over 45+ countries across five continents. For the first nine years, I traveled through Asia, and for the past four years, I’ve been exploring Central and South America.
As a brand and online presence strategist, I help amazing female entrepreneurs like you stand out online and build a business (and life!) you love. My mission is to make sure you’re not just seen.. but remembered, so that you can create something meaningful and impactful for yourself and those you serve.
Why trust me?
With years of experience helping female entrepreneurs like you, I know what it takes to create a brand that stands out. My expertise in branding, design, and digital strategy has helped countless businesses achieve their goals. Don’t just take my word for it—my clients’ success stories speak for themselves.
Why trust me?
With years of experience helping female entrepreneurs like you, I know what it takes to create a brand that stands out. My expertise in branding, design, and digital strategy has helped countless businesses achieve their goals. Don’t just take my word for it—my clients’ success stories speak for themselves.
This is a MUST for any entrepreneur! After my website launch, I gained my first 4 clients super quickly!!!
Mel de Wys
Really wish I had known about her when I started my business so I wouldn’t have had to spend weeks doing everything on my own with no direction.
The extra add-ons she so generously provides everytime I have worked with her always leaves me so pleasantly surprised. She truly believes in your success.
Divya Sharma
I felt like my business levelled up after working with you and having more brand recognition and appeal. Thank you so much!
Kayla Squier
Everyone Rianna Hijlkema is absolutely AMAZING! She ads so much value in my business. What would look "pretty good" after you worked on it all day (no offense, I'm speaking from experience), takes Rianna 2 hours to make breathtaking! So save yourself the time, headache, and "pretty good" end result, and invest in Rianna.
Shannon Buhera
Rianna created my logo/branding and she was AMAZING!! She listened to what I wanted and gave me options to choose from. She gave me several variations of my logo which has been super helpful. I highly recommend Rianna for any graphic design your business may need!
Elite Nannies on Demand
If you're questioning whether it's worth it or not...It is!!! Rianna helped fast track me as an entrepreneur/ small businesses woman.
Rachel Canterbury
I have been working with Rianna since I started my business one year ago! She created my logo and was so patient and kind when it came to her creative process and my dreams for what I wanted my logo to be! She was extremely efficient and got the job done FAST! It was an amazing experience to have an idea in my head be created and perfected in such a short amount of time! I truly felt heard and I felt that she got me! Her people skills are unmatched and she is such a genuine soul who truly wants to help in any way she can!
Arelis De La Espriella
I came to you so many times with doubts about whether I should purchase your services or not, and you never pushed or lost your cool. That's what made me trust and invest in you! And I don't regret one second. Really, thank you for all the follow-ups and help you've been giving me since the beginning until this day. Your service is top notch!
Leticia Delfino
If I could give her 6 stars I would. Rianna is amazing, kind, knowledgeable and efficient! When I first became a sleep consultant I was so overwhelmed with wanting everything to look perfect and I didn’t have the skills to do so. I decided to hire Rianna to help me. She took my ideas and made it BEAUTIFUL and beyond what I would have imagined. Can’t recommend her enough!
Taylor Scott-Wood
This is my simple 1-2-3 process:
> Step 1:
Clarity Call (FREE!)
We start by getting to know you and your business inside and out. This step is all about uncovering what makes your brand unique and what you truly want to achieve. It’s like laying the foundation for a great story—everything starts here.
> Step 2:
Solid Strategy
Next, we craft a strategic plan based on your brand’s unique qualities. We’ll map out everything from your visual style to your messaging, making sure your brand speaks clearly and consistently. Think of this as creating the blueprint for your brand’s success.
> Step 3: Implementation
Time to bring our strategic plan to life! We’ll help you put your new brand elements into action, from designing your logo to setting up your online presence. We’ll be with you every step of the way to make sure everything looks and feels just right.
Rianna is a wealth of information. She has saved me time and money in so many ways!! I'm so happy to have her in my corner. If you are considering working with her in some way, just do it, you won't regret it!
Karen Winter
I just recently became a business owner, and like most of us being overwhelmed and frustrated of all the information in my head, wondering how should I really get started. I am glad to have connected with Rianna, and absolutely blown away of the support what she provides. Her knowledge and experience is incredible, she is super helpful, very professional and most importantly very kind. Thank you so much Rianna for everything, I am truly grateful.
Nagy Nora
I cannot recommend Riana enough! She is knowledgeable, kind, informative and her products are of the highest quality. She is so incredibly helpful and has so much experience that every single conversation is filled with the best advice. Honestly she’s just brilliant!
Keri Otton
Rianna is amazing!! When it comes to website design and seo and all the things I had no idea what I was doing. She designed the most beautiful website for me in such a short amount of time! I couldn't be happier with the results! She's a wealth of knowledge, so sweet and so professional! Even after working with her I’ve asked her questions about my website and she’s been more than happy to help out. I’d totally recommend her!
Shanna Vititow
Rianna has been an essential part of me launching my own business. Everything is beautifully designed and accessible. It has saved me time and provided the needed inspiration to create my own content. I highly recommend!
Ashley Cheever
Rianna makes you feel really excited about your journey. I really, really enjoyed working with her and I couldn't have asked for a better person to help design my website and branding - I just love it and it's exactly what I wanted but couldn't envisage! She was sooo knowledgable, professional and really listened to what I wanted, and has fantastic advice! Thank you so much for everything.
Lisa Read
Working with Rianna is always such a “above and beyond” experience. I hired Rianna over a year ago, and what she created is amazing. Not only is it crisp, clean, and beautiful, but Rianna has a skill for breaking up content into manageable chunks. I highly recommend Rianna Hijlkema, you won't be disappointed and it's SO worth it!!!
Nicole Double
Highly recommend Rianna to any entrepreneur looking for help and guidance with branding, templates, marketing and establishing your business. Rianna always gives so much value - she is encouraging and straight talking and I could not have launched without her help!
Natalie Abreu
Let's get started today!
For new entrepreneurs
> Brand from Scratch
Just starting out and feeling overwhelmed? We’ll guide you through every step of the branding process, from defining your identity to creating stunning visuals and an impactful online presence.
What's included:
- 60-min. strategy session to define your brand’s core identity and values
- Custom logo and brand visual elements for a modern look
- A comprehensive brand style guide with color palettes, fonts, and more
- Website design and development to showcase your brand online
- Ongoing support to ensure a smooth launch and brand consistency
For existing businesses
> Strategic Rebrand
Already have a logo and website but feel like your brand needs a boost? We’ll refine your brand’s look and messaging to ensure it resonates with your target audience and stands out in the market.
What's included:
- In-depth review and analysis of your current branding and assets
- Redesigned logo and updated visual elements for a modern look
- Revamped website design to better reflect your brand’s identity
- Enhanced brand messaging and positioning to connect with your audience
- A strategic plan for implementing the new branding effectively
Frequently asked questions
Absolutely. A strong, well-defined brand can significantly impact your business's success by attracting the right audience, creating a memorable impression, and setting you apart from competitors. It’s an investment in your business’s future that can lead to increased recognition, loyalty, and revenue. Think of it as building a foundation for growth and success.
The timeline for branding or rebranding varies depending on the complexity of your needs. Typically, building a brand from scratch takes between 3 to 4 weeks, while a rebrand can take around 2 to 4 weeks. This includes the phases of clarity, strategy, and implementation. We’ll work with you to set a timeline that fits your specific project requirements and goals.
Your satisfaction is our top priority. We work closely with you throughout the entire process, providing opportunities for feedback and revisions. If the initial concepts or designs don’t quite hit the mark, we’ll make adjustments until you’re in LOVE with the result. Our goal is to ensure that the final branding aligns perfectly with your vision and goals.
Don’t worry if you're not tech-savvy—we’ve got you covered. Our process includes clear, step-by-step instructions and support to help you manage your new brand with ease. We also offer training and resources to get you comfortable with any tools or platforms we use. Our goal is to make the transition as smooth as possible, so you can focus on growing your business without feeling overwhelmed by technology.
Don’t worry, I’m here to help! As a business owner myself, I understand that making an investment can feel scary. Just drop me a message and we can talk about your unique needs and craft a plan that works for you!